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Brand Toolkit & Guidelines

The California Community Colleges Chancellor’s Office (CCCCO) Communications Division launched a brand standardization project to formalize the Chancellor’s Office visual identity system and provide a set of tools to help the California Community Colleges’ projects, programs and initiatives standardize representation of the system. This project extends to brands within the portfolio of Doing What MATTERS for Jobs and the Economy (DWM).

Additionally, the CCCCO adopted an accessibility standard reinforcing the requirement that colleges and projects within the system create, purchase and utilize IT products and instructional materials that comply with the accessibility requirements of Section 508 of the Federal Rehabilitation Act of 1973. Please check your individual contract(s) to determine your program’s requirements for the Americans with Disabilities Act.

The following guidelines and resources are provided to help Key Talent maintain the new brand within DWM and comply with accessibility standards. They are to be implemented no later than May 15, 2019.


Programs overseen by the Workforce and Economic Development Division of the Chancellor's Office should remove references to Doing What Matters for Jobs and the Economy and use the updated primary Chancellor's Office mark when referring to the Chancellor's Office. Please remove all logos referencing Doing What Matters for Jobs and the Economy from marketing collateral, including websites, emails, social media channels, etc., at the earliest opportunity and no later than June 30, 2019.

The logo is available for download at: Additional guidance, including updated business cards and other communications materials will be provided.

Logo to use:

California Community Colleges stacked logo

Old logos to remove:


Please contact with any branding or style questions.

Common branding questions and guidance will be reviewed in a Brand Alignment Webinar on Wednesday, April 3rd from 3:00 - 4:00 p.m.

Join zoom meeting: or dial +1 669 900 6833
Meeting ID: 697 706 1801

New Email Template

Coming soon

New Business Cards

Coming soon

Other Brand Resources

New color palettes and fonts are also associated with the CCCCO brand standardization project. 

  1. New color palette.
  2. New fonts (Crimson and Source Sans Pro), accessible from the Brand Resources site. If you need assistance with downloading and installing fonts, please contact an IT professional at your host college, as some colleges may have firewall issues that prevent file downloads.

Resources for Compliance with Accessibility Standards for Communications Materials and Website

Please review your contract to determine if communications materials and website from your sector, region or TAP are required to comply with the California Community Colleges’ accessibility standards. If so, following are resources and guidance to help:

  1. Each of the new templates offered on this page is compliant with these standards and it’s up to users to maintain that compliance after content is added. To that end, please see this handy guide from the CCC Accessibility Center for creating accessible documents in MS Word, MS PowerPoint and Adobe Acrobat (for PDFs).
  2. For assistance with making websites compliant with accessibility standards, please see the web section of the CCC Accessibility Center.
  3. Each sector, region or TAP is responsible for securing technical assistance accessibility compliance.

The Opportunity
For community colleges to become essential catalysts to California’s economic recovery and jobs creation at the local, regional and state levels.

The Strategy
Doing What MATTERS for jobs and the economy is a four-pronged framework to respond to the call of our nation, state, and regions to close the skills gap. The four prongs are:

  • Give Priority for Jobs and the Economy
  • Make Room for Jobs and the Economy
  • Promote Student Success
  • Innovate for Jobs and the Economy
California Community Colleges Chancellor's Office