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Brand Toolkit & Guidelines

The California Community Colleges Chancellor’s Office (CCCCO) Communications Division launched a brand standardization project to formalize the Chancellor’s Office visual identity system and provide a set of tools to help the California Community Colleges’ projects, programs and initiatives standardize representation of the system. This project extends to brands within the portfolio of Doing What MATTERS for Jobs and the Economy (DWM).

Additionally, the CCCCO adopted an accessibility standard reinforcing the requirement that colleges and projects within the system create, purchase and utilize IT products and instructional materials that comply with the accessibility requirements of Section 508 of the Federal Rehabilitation Act of 1973. Please check your individual contract(s) to determine your program’s requirements for the Americans with Disabilities Act.

The following guidelines and resources are provided to help Key Talent maintain the new brand within DWM and comply with accessibility standards. They are to be implemented no later than May 15, 2019.

New Logo Lockups

The new brand calls for “logo lockups”, which means the California Community Colleges name and seal are displayed alongside the logo(s) of other brand(s) within the CCC world. Please replace the current Doing What MATTERS logo and/or EWD logo with any of the new logo lockups.

Old logos to remove:

Graphic showing old logos that should no longer be used

New logos to take their place:

Download all logo lockups (zip)

How to Use
The .zip files linked here contain logo files in EPS, JPG, and PNG formats:

  • EPS images are vector-based; they are resolution independent-based on objects, not pixels. Vector-based EPS graphics will print best.
  • JPG is the most common format used on the web. The JPG file is small, compressed and transmits easily via the web.
  • PNG files provide both high quality and the ability to be displayed with transparency on a colored background.

Logo Lockups for Sectors, Regions and TAPs

Under the new brand, sectors, regions and TAPs are represented graphically with their own logo lockups. As demonstrated by the New World of Work logo lockup on the right, individual logos are placed atop the CCC/DWM lockup and separated with a “POWERED BY” notation. A logo lockup packet for each sector, region and TAP is available below for download.

Graphic showing the Powered By lockup that should be used with sector, region or TAP logos

New PowerPoint Template

Insert your new “POWERED BY” logo lockup where the CCC/DWM logo lockup is on the first page (see below). Instructions for replacing logos are in the notes section of the first slide.

Download the PowerPoint Template

Graphic showing the powerpoint template

New MS Word Flyer Template

Graphic showing the powerpoint template

Insert your new “POWERED BY” logo lockup where the CCC/DWM logo lockup is on the first page (see right).

Download the MS Word Template

New Email Template

Coming soon

New Business Cards

Coming soon

Other Brand Resources

New color palettes and fonts are also associated with the CCCCO brand standardization project. As of 12/3/18, it is unclear if the brands within the DWM portfolio are required to implement these brand elements. Contact Lindsay McHugh at with questions.

  1. New color palette.
  2. New fonts (Crimson and Source Sans Pro), accessible from the Brand Resources site. If you need assistance with downloading and installing fonts, please contact an IT professional at your host college, as some colleges may have firewall issues that prevent file downloads.

Resources for Compliance with Accessibility Standards for Communications Materials and Website

Please review your contract to determine if communications materials and website from your sector, region or TAP are required to comply with the California Community Colleges’ accessibility standards. If so, following are resources and guidance to help:

  1. Each of the new templates offered on this page is compliant with these standards and it’s up to users to maintain that compliance after content is added. To that end, please see this handy guide from the CCC Accessibility Center for creating accessible documents in MS Word, MS PowerPoint and Adobe Acrobat (for PDFs).
  2. For assistance with making websites compliant with accessibility standards, please see the web section of the CCC Accessibility Center.
  3. Each sector, region or TAP is responsible for securing technical assistance accessibility compliance.

The Opportunity
For community colleges to become essential catalysts to California’s economic recovery and jobs creation at the local, regional and state levels.

The Strategy
Doing What MATTERS for jobs and the economy is a four-pronged framework to respond to the call of our nation, state, and regions to close the skills gap. The four prongs are:

  • Give Priority for Jobs and the Economy
  • Make Room for Jobs and the Economy
  • Promote Student Success
  • Innovate for Jobs and the Economy
California Community Colleges Chancellor's Office