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Brand Toolkit and Guidelines

Brand Toolkit & Guidelines

The California Community Colleges Chancellor’s Office (CCCCO) Communications Division launched a brand standardization project to formalize the Chancellor’s Office visual identity system and provide a set of tools to help the California Community Colleges’ projects, programs and initiatives standardize representation of the system. This project extends to brands within the portfolio of Doing What MATTERS for Jobs and the Economy (DWM).

Additionally, the CCCCO adopted an accessibility standard reinforcing the requirement that colleges and projects within the system create, purchase and utilize IT products and instructional materials that comply with the accessibility requirements of Section 508 of the Federal Rehabilitation Act of 1973. Please check your individual contract(s) to determine your program’s requirements for the Americans with Disabilities Act.

Logos

Programs overseen by the Workforce and Economic Development Division of the Chancellor's Office should remove references to Doing What Matters for Jobs and the Economy and use a "powered by the California Community Colleges" attribution when referring to the Chancellor's Office.

Logo to use:

Powered by California Community Colleges logo 

Download (zip)

Old logos to remove:

All marketing collateral, at the earliest opportunity, should use the updated Chancellor's Office logo, available for download at brand.cccco.edu/resources. Please remove all logos referencing Doing What Matters for Jobs and the Economy from marketing collateral, including websites, emails, social media channels, etc., no later than July 31, 2019.

Read the memo

Questions

Please contact brand@cccco.edu with branding or style questions. Common branding questions and guidance will be reviewed in a Brand Alignment Webinar on May 29 from 3:00 - 4:00 p.m.

Join zoom meeting: https://cccconfer.zoom.us/j/550735550 or dial +1 669 900 6833 Meeting ID: 550 735 550

New Email Template

Coming soon

New Business Cards

Coming soon

Other Brand Resources

New color palettes and fonts are also associated with the Chancellor's Office brand standardization project. 

  1. New color palette.
  2. New fonts (Crimson and Source Sans Pro), accessible from the Brand Resources site. If you need assistance with downloading and installing fonts, please contact an IT professional at your host college, as some colleges may have firewall issues that prevent file downloads.

Resources for Compliance with Accessibility Standards for Communications Materials and Website

Please review your contract to determine if communications materials and website from your sector, region or TAP are required to comply with the California Community Colleges’ accessibility standards. If so, following are resources and guidance to help:

  1. Each of the new templates offered on this page is compliant with these standards and it’s up to users to maintain that compliance after content is added. To that end, please see this handy guide from the CCC Accessibility Center for creating accessible documents in MS Word, MS PowerPoint and Adobe Acrobat (for PDFs).
  2. For assistance with making websites compliant with accessibility standards, please see the web section of the CCC Accessibility Center.
  3. Each sector, region or TAP is responsible for securing technical assistance accessibility compliance.